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Brown Forman Gifting Packs 2020

To coincide with Brown Forman's celebration of self distribution within the UK, Hedonist Drinks were given the brief to create and execute a gifting package across the UK & EU to all 162 new and current employees within a 14 day time scale.

Central to the success of this campaign was the delivery deadline. All packages had to be delivered in time for May 1st so that all employees could celebrate the momentous occasion in the companies history together. 

To ensure maximim impact on delivery we decided  to take inspiration from the companies history and products to develop a clean crisp but forward thinking design. 

Hedonist Drinks in house designers quickly developed the label and the branding of the cocktail label, centralised around the iconic brand Woodford Reserve and their signature drinks 'The Old Fashioned' 

At our HQ in Leeds (The Liquor Studio) we then created, bottled and packaged all 162 items for delivery. These then got shipped to all around the UK and EU to the staff and members of the Brown Forman family, all arriving within deadline day. 

We were proud to be apart of this momentous occasion within the Brown Forman company and wish them the best for years to come.




Packaging Design, Gift Produciton & Distribution, Liquid Development, Product Photography

"Hedonist created a fantastic package to Launch Brown Forman UK Distribution on the 1st May. Their speed and excellence in turning around this task was done with ruthless execution. Their constant communication regarding timelines from creating the package to arriving at our UK Teams' homes was superb. Couldn't fault it. We will definitely be using the Hedonist again for future activities and packages for our teams and customers. Thanks"

Dave West - UK Regional Sales Manager, Brown Forman UK

"Thanks to the teak at Hedonist Drinks for this delicious drink"

Matthew Cusworth - Portfolio Ambassador Scotland & N.I.

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