Brown Forman Gift Packs
Celebrating the Brown Forman UK launch the Old Fashioned way.
Client: Brown Forman
Target: Brown Forman Employees & On-Trade Team
Drink Development & Photography; Asset Design & Creation; Asset Delivery
Client: Britvic PLC
Target: Developing Bartenders & Wet-Lead On-Trade Accounts
Drink Development & Photography; Drinks Styling Asset Design & Creation; Brand Strategy.
To coincide with Brown Forman's celebration of self distribution within the UK, Hedonist Drinks were given the brief to create and execute a gifting package across the UK & EU to all 162 new and current employees within a 14 day time scale.
Central to the success of this campaign was the delivery deadline. All packages had to be delivered in time for May 1st so that all employees could celebrate the momentous occasion in the companies history together.
To ensure maximim impact on delivery we decided to take inspiration from the companies history and products to develop a clean crisp but forward thinking design.
Hedonist Drinks in house designers quickly developed the label and the branding of the cocktail label, centralised around the iconic brand Woodford Reserve and their signature drinks 'The Old Fashioned'
At our HQ in Leeds (The Liquor Studio) we then created, bottled and packaged all 162 items for delivery. These then got shipped to all around the UK and EU to the staff and members of the Brown Forman family, all arriving within deadline day.
We were proud to be apart of this momentous occasion within the Brown Forman company and wish them the best for years to come.
[INFORMATION REGARDING IMPACT OF SENSATIONAL DRINKS BOOK]
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