Robinsons Winter Cordials
Creating Winter Wonders with Robinsons
Client: Britvic PLC
Target: Managed Pubs & National Chain Venues
Drink Development & Photography; Drinks Styling.
In the summer of 2019, Hedonist Drinks was briefed to create a series of serves using Robinsons Winter Cordials aimed to work across the On-Trade channel with a predominate focus on Managed Pubs and Nationals.
Once tasting the product we then came up with a series of serves that could be used across a variety of brand platforms dependent on operational capacity.
Hedonist Drinks managed the photography and editing of imagery for the campaign alongside the construction of the drinks content.
The campaign ran for over 3 months leading to an increase in Robinsons listings across the channel and subsequently a increase in sales.