Robinsons Winter Cordials

In the summer of 2019, Hedonist Drinks was briefed to create a series of serves using Robinsons Winter Cordials aimed to work across the On-Trade channel with a predominate focus on Managed Pubs and Nationals. 

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Once tasting the product we then came up with a series of serves that could be used across a variety of brand platforms dependent on operational capacity.

Hedonist Drinks managed the photography and editing of imagery for the campaign alongside the construction of the drinks content. 

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The campaign ran for over 3 months leading to an increase in Robinsons listings across the channel and subsequently a increase in sales.